I've always been attached to the globe
Design, Trends, Togetherness, Interview, Lifestyle
 
 
Read the story
I've always been attached to the globe
Design, Trends, Togetherness, Interview, Lifestyle
 
Extremis gained an international reputation as a trendsetter in outdoor furniture in just a few years, and this success story is closely linked to the inspired personality and ideals of its entrepreneur-designer. More than anyone else, he takes his inspiration from a committed and creative vision of design. He not only devotes his attention to material needs, but also explores ways of responding to socially relevant issues. He considers contemporary design more than simply a matter of trendy and attractive objects; it is all about innovative solutions that can make the world a better place.
Since 2007 Dirk Wynants Design Works or (dw)2 has been an independent entity and is open to design assignments from outside Extremis. Since Extremis was launched in 1994, Dirk Wynants has won countless international awards (e.g. the Henry Van de Velde Award, the iF and Red Dot Awards, Good Design, IDEA, DME and so on).
The design critic Chris Meplon has been keeping a close eye on the Belgian and international design scene for years. Her purpose in this book is to discover the secrets behind the unique success story of the pioneering Extremis company. She presents a portrait of Dirk Wynants as an inspiring role model for young designers and entrepreneurs. She also challenges him with twenty incisive questions. Isn’t functionality a thing of the past? Isn’t Good Design a rather paternalist notion? Does the present-day consumer really know what he wants? The designer’s precise answers provide a mass of information for all those who truly want to learn something about the sense and nonsense of design.